What are the price and non-price strategies available for achieving competitive edge in the market? Describe the
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What are the price and non-price strategies available for achieving competitive edge in the market? Describe the conditions under which price and non-price strategies work best.
Related Book For
International Marketing
ISBN: 9780357445129
11th Edition
Authors: Michael R. Czinkota, Ilkka A. Ronkainen, Annie Cui
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