What are the problems, issues, and challenges facing MOD Pizza and Scott and Ally Svenson?

Business Strategy

$2.$ Characterize MOD Pizza's business strategy.

$3.$ Who is MOD Pizza's target market?

$4.$ What is the product$/$service that MOD Pizza sells?

$5.$ What is distinctive about MOD Pizza's product and service, how the company operates, and its employment practices?

$6.$ Is MOD Pizza attempting to compete on the basis of experience? $($Hint: See Welcome to the Experience Economy, Harvard Business Review, July$-$August $1998)$

$7.$ What is Scott and Ally Svenson's hypothesis about how MOD Pizza is going to create value? $($Hint: See Putting the Service$-$Profit Chain to Work, Harvard Business Review, JulyAugust $2008)$

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$8.$ Use the pricing information on page $7$ to estimate the life$-$time value $($LTV$)$ of a MOD Pizza customer.

Marketing

$9.$ How does MOD Pizza's marketing strategy support the business strategy?

$10.$ What sort of MOD Pizza locations are most successful?