What are the similarities$/$differences between controlled and uncontrolled media?

Question $8$ options:

Various forms of advertising, employee newsletters, speeches, podcasts, brochures, and websites are examples of controlled media while news media and TV programs are examples of uncontrolled media.

The advantages of controlled media are that practitioners have the capability to control every word and image that gets sent out and which channel$($s$)$ all of it gets sent to while the advantage of uncontrolled media is that it is not cost$-$effective $($usually$),$ the decision of what message is created and how it is sent out is done by the gatekeeper.

The disadvantage of controlled media is the high cost while the disadvantage of uncontrolled media is the loss of credibility.

Another name for controlled media is owned or paid media while another name for uncontrolled media is earned media.