Question: What are the specific media problems and challenges that confront a U.S. company that wants to advertise its product internationally. If you were in charge

What are the specific media problems and challenges that confront a U.S. company that wants to advertise its product internationally. If you were in charge of launching the latest Apple iPhone in Mexico or in Germany, what would be the guidelines you would follow to utilize a broad variety of international media? What are cost differences between advertising in the U.S. vs Mexico or Germany?

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