What are the three most critical components that a marketer needs to examine to segment a market effectively? Explain each

You are the marketing director for a Major League Soccer franchise. You are attempting to increase ticket revenue by segmenting the market and intelligently targeting specific market segments. List the four primary bases of market segmentation and then give a specific example of a strategy aimed at each of those bases.

What are the four stages of the product life cycle? Explain them.

List and explain the tools that sport marketers must control or use to market a sport event (product) effectively.