What are the three types of heuristics we depend on to make quick decisions? Which is inherently
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Question:
- What are the three types of heuristics we depend on to make quick decisions?
- Which is inherently bad, heuristics, biases, or both?
- Give one example of a bias coming from affect heuristic.
- What are the defining features of the following six biases that distinguish one from another?
Related Book For
Global Marketing management
ISBN: 978-0470505748
5th edition
Authors: Masaaki Kotabe, Kristiaan Helsen
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