What are three important pitfalls to avoid when implementing a balanced$$ scorecard?

$-$ dont assume the cause and effect linkage are merely hyptheses; they are precise

$-$ dont ignore nonfinancial measures when evaluating managers and employees

$-$ dont measure an organization's performance from four perspective

$-$ dont seek improvements accross of the measures all of the time

$-$ dont use only objective measures in the balanced scorecard

$-$ dont use too many measure