What are two things you might consider doing with your content calendar when you have learned about a serious global event?

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Comb through your content library to make sure your future posts are not insensitive to the situation

Continue with your original posting schedule, but mention the event in your copy

Pause your publishing schedule until you can regroup with your team to plan on how to proceed

Delete older posts that may be insensitive to this situation

Youre a new brand on the scene and youre trying to rapidly increase brand awareness and reach on social. Which type of influencers would you work with? (Choose Two Answers)

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Micro influencers

Macro influencers

Mega influencers

Nano influencers

Key Performance Indicators (KPIs) are a more defined target for your team to track progress towards objectives. If your objective is to increase link clicks by 20% on LinkedIn, what should be the corresponding KPI?

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Generate 20 additional landing page views via LinkedIn weekly

Pitch to leadership for a budget increase of 15% for the campaign

Increase comments by 5% on LinkedIn posts weekly

Join a new social media network to increase brand reach

What is one way to get stakeholder buy-in while sharing social reports?

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Contrast your vanity metrics against your actionable metrics

Dont highlight any data or metrics

Know who you are reporting to and tailor the report

Highlight customer testimony on why your social channel is the best