Question: What are Under Armours resources and capabilities? Do they lead to a sustainable competitive advantage (VRIO analysis)? (200 words minimum). (Please if you don't understand

  1. What are Under Armours resources and capabilities? Do they lead to a sustainable competitive advantage (VRIO analysis)? (200 words minimum). (Please if you don't understand what VRIO analysis resist your temptations to try and answer the question).

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