Question: What are your current thoughts on the recommendation for incremental or discontinuous innovation? What are your thoughts on the risks and benefits of each option?
- What are your current thoughts on the recommendation for incremental or discontinuous innovation?
- What are your thoughts on the risks and benefits of each option?
- How do you think the company from the course scenario will be able to compete in the marketplace?
The chief technology officer (CTO) of your company has been monitoring new technology developments that the company could integrate into its vehicles to enhance the usefulness of and improve access to the data acquired by the many digital sensors integrated into vehicle subsystems over the past 20 to 30 years. The technology trend of particular interest is the internet of things (IoT)the interconnection of embedded devices, such as sensors and computers, over the internet. By taking advantage of this trend, the CTO believes the company can seize an opportunity to provide better service and predictive maintenance to its customers, improving customer satisfaction and adding additional revenue streams.
- Describe the advantages and disadvantages of both incremental and discontinuous innovation.
- How will the costs related to each option differ?
- How will the marketing approach for each option differ?
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