Question: What are your VALS types? Using the VALS profiles, identify factors that motivate your buying behavior. What characteristics do you have that are similar? Are

What are your VALS types?
Using the VALS profiles, identify factors that motivate your buying behavior. What characteristics do you have that are similar? Are there areas where the profile really does not fit you?
Explain how marketers could use this information to improve the likelihood that you, personally, would buy their product.
Give three real-world examples of what marketers did to reach you. Identify the marketer's technique and the product (including brand name) that you ended up buying as a result.

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