What best defines Scripting?

Software$-$ based application of processes, rules and algorithms that execute marketing activities

Enables customer service agents to converse intelligently with customers to diagnose and resolve problems, essentially linked screens that the agent talks through with the customer

Managing the entire sales cycle from identifying prospects, estimating sales potential, managing leads, forecasting sales, initiating and maintaining customer relationships, right through to closure

The application of computerized technologies to support service staff and management in the achievement of their work$-$ related objectives

Believing that an ongoing relationship with another is so important as to warrant maximum effort to maintain it