Question: What can a survey do that an in-depth interview cannot? Conversely, what can an in-depth interview do that a survey cannot? What are the possible

  1. What can a survey do that an in-depth interview cannot?
  2. Conversely, what can an in-depth interview do that a survey cannot?
  3. What are the possible biases that a focus group discussion can be prone to?
  4. Assess what may be the best research methodology for identifying the likes and dislikes of an individual consumer. Survey, interview or others? Explain.

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