What can Google Ads do with audiences from Google Analytics when these two services are linked?

Audiences in Google Ads can be used to target ad campaigns

Audiences in Google Ads can be used to see industry benchmarking data

Audiences in Google Ads can be contacted for customer research

Audiences in Google Ads can be used to adjust geotargeting of ad campaigns

When you view a User Acquisition Report and a Traffic Acquisition Report, what are the key differences in the information

each report will highlight for you?

A User Acquisition Report shows you the very first campaign$/$source$/$medium the user arrived at the site with. And

the Traffic Acquisition Report shows you the campaign$/$source$/$medium for the session.

A Traffic Acquisition Report shows you the veryfirst campaign$/$source$/$medium the user arrived at the site with. And

the User Acquisition Report shows you the campaign$/$source$/$medium for the session.

A User Acquisition Report shows you the very first campaign$/$source$/$medium of the session. And the Traffic

Acquisition Report shows you the campaign$/$source$/$medium of the last touch.

A Traffic Acquisition Report uses a data$-$driven attribution model to show you the campaign$/$source$/$medium the

user arrived at the site with. And the User Acquisition Report shows you the campaign$/$source$/$medium of the last

touch.