What challenges and opportunities are associated with motivation measurement and assessment, considering factors such as the development
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"What challenges and opportunities are associated with motivation measurement and assessment, considering factors such as the development of psychometrically sound instruments, cultural and contextual considerations, and the integration of multi-dimensional constructs to capture the complexity of motivation phenomena?"
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Global Marketing management
ISBN: 978-0470505748
5th edition
Authors: Masaaki Kotabe, Kristiaan Helsen
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