What challenges do companies face regarding managing data?Challenges faced by companies when managing data are as follows: $1.$ How to handle large data: companies are not able to handle large data because every day new data is recorded and it gets difficult to analyse, eliminate, and record large data daily. $2.$ How to secure the data: when dealing with huge data, the accuracy of data is not guaranteed as it is collected from various sources. $3.$ Not having the perfect skill for it: Shortage of skilled human resource which is perfect at managing the data. Training the new employees also result in increased expenses. $4.$ Not having the right process and system to manage data: when information is mined from the companys databases, it lacks accuracy because the data was not mined through proper data management systems, therefore there exist high chances of discrepancies. What is the role of Big Data in enterprises? The role of big data in enterprises is as follows: $1.$ Helps the enterprise gather large information about the markets, like trends in the market, market segmentation trends etc. $2.$ With help of big data, enterprises can study the fluctuations of the market and the changes in the business environment. $3.$ Big data can assist to monitor the finances of the enterprise And also saves cost.

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