Question: What challenges does Paez face as a second mover? How does Tom's value proposition impact Paez's Strategic Choices? Based on the Paez case study (Jill

What challenges does Paez face as a second mover? How does Tom's value proposition impact Paez's Strategic Choices?

Based on the Paez case study (Jill Avery, Harvard Business Publishing), under the title "Positioning Paez"

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