Question: What channel alignment constraints face d . light as it thinks about how to establish a channel structure in India? List and describe any legal
What channel alignment constraints face dlight as it thinks about how to establish a channel structure in India? List and describe anylegal environmental, and managerialconstraints
For rural consumers in India, discuss how these channel alignment constraints lead to demandside misalignments if the company sells through the:
Rural entrepreneur channel, and link these misalignments to constraints legal andor environmental andor managerial Village retailer channel, and link these misalignments to constraints legal andor environmental andor managerial Centralized shops channel, and link these misalignments to constraints legal andor environmental andor managerial
Conclude from this analysis what dlight's channel structure should be Which routes to market should be its highest priority and why?
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