What characteristic separates secondary data from primary data? What are three sources of secondary data? Explain why a company should use all potential sources of secondary data before initiating primary data collection procedures.

What are the various reasons to conduct a literature review?It is possible to design a study, collect and analyze data, and write a report without conducting a literature review. What are the dangers and drawbacks of conducting your research without doing a literature review? In your judgment, do the drawbacks outweigh the advantages? Why or why not?

Develop a moderator$$s guide that could be used in a focus group interview to investigate the following question: What does $$cool$$ mean to teens and how do teens decide what products are $$cool$?$

Thinking about how most participants are recruited for focus groups, identify and discuss three ethical issues the researcher and decision maker must consider when using a focus group research design to collect primary data and information.