Question: What characterizes a multi - segment targeting strategy for a firm? A single, well - defined market segment with a common marketing mix A variety

What characterizes a multi-segment targeting strategy for a firm?
A single, well-defined market segment with a common marketing mix
A variety of products to a homogeneous market
Two or more well-defined market segments with distinct marketing mixes
A broad, undifferentiated market with a single marketing mix
What characterizes a multi-segment targeting strategy for a firm? A single,

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