1. What considerations are relevant when creating pro forma statements? What considerations need to be made when developing pro forma statements for your revenue-generating ideas?
2. GDP is often used as a measure of well-being. Is it a reasonable measure of well-being? If so, why does Norway with its high standard of living have a relatively low GDP? Why do India and China, with their relatively low standards of living have some of the highest GDP in the world?
3. Since 1970, the labor force participation rate for women has increased from 43.3% in 1970 to 56.9% in 2018. During the same period, real GDP increased from $4.715 trillion to $17.286 trillion. Are these two events related? Explain.
4. Read the assigned article, "Uber Partners With Starwood Hotels to Drive Customer Loyalty." What do you think of the relationship that Uber and Starwood have formed? How is this mutually beneficial for both companies? Many luxury hotels have established relationships with transportation companies and limo services, but what if they moved towards using Uber for these services instead? What are the advantages and potential disadvantages of such a collaboration?
5. Find at least two examples of partnerships between hospitality companies and credit card providers or airline companies. What types of incentives are offered? What type of traveler do these partnerships attract?