Question: What data was relevant for you to analyze? 2 . Why was it relevant? 3 . Provide a summary of the data analyses and the

What data was relevant for you to analyze?

2 .

Why was it relevant?

3 .

Provide a summary of the data analyses and the methodologies

(

techniques

)

used.

4 .

What strengths and weaknesses did you observe for each methodology?

5 .

Describe the conclusions you can draw from analysis of the data in terms of segmentation of customers, targeting, and positioning decisions. Select the

most profitable segments to target based on the regression analysis.

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