Question: What defines whether a segment is accessible or not? Why accessibility is so crucial for targeting even when we know the fact that a segment

What defines whether a segment is accessible or not? Why accessibility is so crucial for targeting even when we know the fact that a segment cannot be accessed does not mean that it does not exist.

Why is there no need for a product if there is no competition? Discuss with suitable marketing examples.

Why do firms need to target multiple segments? How it will affect the competencies of the firm.

What are the problems of extending the brand to new segments? Discuss at least two reasons to support your viewpoint.

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