What distribution strategy do you recommend for the new microbrewery unit?

Distribution strategy is one of the marketing strategies. It is as important as product strategy, promotion strategy, and pricing strategy to the success of a company in bringing its products to market, expanding sales, and achieving its business objectives. The need to create distribution sometimes requires a combination of strategic planning and a deep understanding of customer needs or desires that arise. In this case, the factors that influence the choice of distribution channels are: the distribution of the area where the restaurant is located, the number of potential customers, etc. A traditional distribution strategy can also be used to decide the strategy through the analysis of 4p (product, price, promotion, place). Ultimately in this case, I would recommend a hybrid strategy: direct to consumer + through a third party wholesaler or retailer, is more suitable for this brewery.

Promotion strategy is one of the basic strategies of marketing. We can use direct approach and indirect approach for promotion. The direct approach is when the brewery's salesmen recommend the product to the wholesalers, who in turn recommend it to the retailers, then retailers recommend the product to the final consumers. The indirect way is to attract the final consumer through measures such as advertising or public promotion, more commonly used nowadays is digital marketing, such as using social media to advertise, advertising on search engines such as Google, etc.

Question: After reading the opinion above, what is your response? What may be some risks or drawbacks? Please be detailed in your opinion.