Question: What do Sheth, Krishnan, Chahal, Tandy, and Devanathan suggest as a critical strategy for businesses to succeed in the er of conversational commerce, according to
What do Sheth, Krishnan, Chahal, Tandy, and Devanathan suggest as a critical strategy for businesses to succeed in the er of conversational commerce, according to "Win with Conversations"?
Reducing the use of Al in customer interactions
Reimagining customer journeys to create seamless, hyperpersonalized experiences using conversational platforms
Limiting customer engagement to social media platforms
Focusing only on traditional marketing channels
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