Question: What do the terms packaging and programming mean? Are they related and if so , how? Why have packages and programs increased in popularity in

What do the terms packaging and programming mean? Are they related and if so, how?
Why have packages and programs increased in popularity in the past 40 years?
What five key roles do package and programming play in marketing hospitality and travel services?
What are the two main categories of packages found in the industry?
Which three additional factors can be used to classify packages? What types of packages are included in these three groups?
What is dynamic packaging and what are its customer advantages?
What are the seven steps to be followed in developing effective packages?
What procedures must be followed to establish the price of a package?
Does programming always occur within packages and if not, what are some examples of stand-along programs?

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