What do these statements mean and how do they relate to marketing? Use examples.

1) One important point in this reading is that polls and test audiences are not good are predicting the success of really revolutionary new products.

2) For the most part, the rational, conscious mind interferes with people's snap judgments. People's conscious thoughts often prevent them from making quick decisions.

3) In many circumstances, people will make the wrong snap judgment if they are asked to choose something that is outside of their range of knowledge.