What do you agree on and what to you disagree on in terms of where you placed focus in the consumer behavior process of this classmate post. give an opinion Support your points by outside sources.

CLASSMATE POST:

The basic consumer behavior process is essentially the thought process behind a consumers purchases. When we go to the store for tooth paste it is likely because we don't have anymore (the problem). We either know from experience or researched what tooth paste we want to buy (information search). However, there's always other brands that might have different benefits or prices (alternatives). After going over what the best option would be for us whether it was the one we came into get or one of the alternatives we decide which one we will get. (purchase decision) Then we proceed to purchase the item (purchase). Once we buy the item and use it we evaluate if we like it or should go with another one next time. (post purchase evaluation) Recently I've realized how often we focus on the alternatives part now. despite having our favorite brands ,with the price changes some of the cheaper alternatives have become a better option. For instance I love sweet potato fries. Before this year I couldn't tell you the last time I bought a bag of sweet potato fries that weren't the brand "Alexia". However, i've found that i now go into the grocery store with the intent to find a new brand of sweet potato fries (my problem). Each time I try a new one is considered to be my information search. I still look at the Alexia fries (evaluating the alternatives) but ultimately end up going with a new cheaper brand. (purchase decision) and then buy them and evaluate (purchase and post purchase evaluation).