1. what do you believe are the 3-4 most significant reasons for hotels to develop a robust guest loyalty program?
2. Choose a hotel loyalty program (e.g. Marriott's Bonvoy, Hilton Honors, IHG rewards, etc.) and outline its major benefits as listed on their website. Do you think these work to encourage loyalty and discourage 'switching'?
3. How can and do hotels leverage their loyalty programs as a competitive advantage over other lodging options, such as Airbnb, Vrbo, etc.?

Answer rating: 100% (QA)

Three to Four Significant Reasons for Hotels to Develop Robust Guest Loyalty Programs Customer Retention Loyalty programs are designed to retain existing customers by rewarding their repeat business T... View the full answer