What do you consider to be the public relations problem for Starbucks in this case? Describe it in terms of Starbucks' public and their perceptions of this situation.

When you look at the situation analysis of Starbucks in the Starbucks case analysis, section $2\mathrm{.}4$ thoroughly describes the situation or environment in which Starbucks operates. Name $2$ issues described in section $2\mathrm{.}4$ that must be considered in a public relations strategy to deal with the events of $2018.$

Considering the information in the Starbucks case analysis, look at Section $3\mathrm{.}1.$ How does Starbucks' perceived Core Competence relate to the events of $2018?$ In other words, how does the company's core competence help the PR manager decide the goals and objectives of the public relations response to the events of $2018?$

Look at the Weaknesses in the SWOT analysis of this case analysis. Which of these weaknesses has potentially caused the events of $2018?$ Describe why you think this weakness may have contributed to the problem.