What do you find most interesting about the Personal Computer industry at the time of the case?

NOTE: Think about the overall industry landscape rather than just one player $($e$.$g$.,$ Apple$).$ Recall how during our Trader Joe's discussion, we first thought about common characteristics of the Supermarket industry.

What do you find most striking about Apple's strategy in the PC industry relative to other major players?

NOTE: Focus on their approach in PCs and ignore other businesses under their corporate strategy umbrella $($i$.$e$.,$ smartphones, tablets, smartwatches, etc.$)$

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Framework Computer was started in $2020.$ How would you describe Framework's strategy in this industry? Given what you have learned about the industry and Apple's approach, what advice would you have for Framework senior executives looking out towards the next $3-5$ years?