What do you know about doing business in __________? Once you've selected your country—which must be a country other than the U.S. Start with a purpose statement and close with a call to action. Identify critical business knowledge. You may want to compare how this country's business culture differs from the U.S. business culture. Explain the overarching business point (provide a "handle" or "hook" for your audience) as well as the country. ( Need to be in a storytelling format )