Question: What do you think about the survey? What measures do you believe would be good indicators of an advisor's performance? How could the brand be

  1. What do you think about the survey? What measures do you believe would be good indicators of an advisor's performance?
  2. How could the brand be positioned to be more tangible and experiential (and even more search) so that consumers could be more confident in Volta's quality and Volta would have more obvious bragging rights about its brand?
  3. What elements of financial investment assistance would you classify as core and what would you list under value-added? How could Volta distinguish itself from other financial advisor firms by modifying their core or value-added services?

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