Question: What do you understand by positioning, and what tools are available to Marks and Spencer to give it a positioning advantage? By using perceptual map

  1. What do you understand by positioning, and what tools are available to Marks and Spencer to give it a positioning advantage?
  2. By using perceptual map propose new positioning of Marks and Spencer
  3. For the past few years, demographic environment has changed rapidly in terms of family structure and age. How 4ps of marketing will change with respect to change in family structure and age. Explain in details with respect to Generation Y (1977-2000) and Generation Z(1997-2012)

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