Question: What do Zara and IKEA have in common? ( select all that apply ) Question 2 4 options: Both create an attractive price point for

What do Zara and IKEA have in common?(select all that apply)
Question 24 options:
Both create an attractive price pointfor their target customers relative to the high-endcompetitors in their industry
Both have very fast design-to-market times (potentially as little as two weeks) which enables them to respond to evolving customer tastes
Both create an in-store consumer experience where staff are highly engaged with customers
Since both have built their success on brick-and-mortar stores, they are not focused on enabling digital sales in the future

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