What does a $9-$cell industry attractiveness$/$business strength matrix displaying The Walt Disney Company's business units look like?

Instructions: $*$

Review the information on using a nine$-$cell matrix to evaluate the strength of a diversified company's business lineup in Chapter $8.$

For the first part of the question, select "true" for those statements that are accurate and choose "false" for those that are not.

Then, in the industry attractiveness$/$business strength matrix diagram that follows, drag and drop each of Disney's five business units to the appropriate circles. Note that the $9-$cell matrix is based on the industry attractiveness and competitive strength ratings.

a$.$ Interactive media has the strongest competitive position which is still well above average.

b$.$ With the exception of interactive media, the industries represented in Disney's portfolio are highly attractive.

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c$.$ The Interactive Media business is in the second tier and should be given priority consideration for resources.

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d$.$ Disney's Media Networks, Parks and Resorts, Consumer Products, and Studio Entertainment are all firmly in the "grow and build" area of the matrix.

e$.$ None of the Walt Disney Company businesses should be classified as question marks, and there is no evidence provided to suggest that any business is a candidate for divestiture:

FIGURE $1$: INDUSTRY ATTRACTIVENESS$/$BUSINESS STRENG'H MATRIX OF DISNEY COMPANY