Question: What does a brand's customer profile reflect when you look at market data? a. It reflects a sub-set of the category that matches the brand's

What does a brand's customer profile reflect when you look at market data?

a. It reflects a sub-set of the category that matches the brand's distinct positioning

b. It refelects the category profile - i.e. similar customer profiles are seen across competing brands

c. The profile reflects the age of the brand, with brands that have existed for decades having an older customer profile and those recently launched attracting a younder age customer profile.

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