1. What does cloud governance NOT relate to?
   1. Regulations
   2. Operations
   3. Infrastructure
   4. Security
2. A chart that can be used to see which parts of the page received the most attention:
   1. Heat map
   2. Radar chart
   3. Bar chart
   4. Bubble chart
3. What format is output of Amazon Rekognition?
   1. SQL
   2. JSON
   3. XLS
   4. CSV
4. What is the first step of analytics planning?
   1. Document technical infrastructure
   2. Define overall measurement plan and business objectives
   3. Create implementation plan
   4. Implement Google Analytics
5. All of the following are downsides of AI for business EXCEPT for:
   1. Too expensive
   2. Too predictable and expected
   3. Difficult to use depending on company or industry
   4. Stifling of the creative process
6. All of the following are categories of data visualization tools EXCEPT for:
   1. Commercial geographic information system tools
   2. Statistical programming tools
   3. Commercial data visualization tools
   4. Power map tools
7. What is the correct order of business analytics as you approach the highest value and level of difficulty?
   1. Descriptive, Predictive, Prescriptive
   2. Diagnostic, Descriptive, Predictive, Prescription
   3. Describe, Diagnose, Prescriptive
   4. Diagnostic, Predictive, Descriptive, Prescriptive
8. An estimation of the business outcome for a business effort value that falls inside the range of actual data points in our data set is:
   1. Interpolation
   2. Adjusted R2
   3. Estimated business outcome
   4. Extrapolation
9. Consider: sales = 37.69 + 1.23 * TVads. If you spend $2387 on TV advertising, your best guess at sales is ______
   1. Closer to $1000
   2. Closer to $3000
   3. Closer to $2000
   4. Over $4000
10. All of the following are attributes of data visualization EXCEPT for:
    1. Generate reports
    2. Identify relationships and patterns
    3. Communicate stories
    4. Pinpoint emerging trends
11. Which company does not use AWS?
    1. Walmart
    2. Netflix
    3. NASA
    4. Reddit
12. All of the following statements about multiple regressions are true EXCEPT for:
    1. The p-value for each coefficient indicates whether it is a significant predictor of y, given the other explanatory variables in the model.
    2. If explanatory variables are associated with each other, coefficients and p-values will remain the same depending on what else is included in the model.
    3. It extends simple linear regression to include multiple business efforts and other variables as a least squares regression model.
    4. The coefficient for each explanatory variable is the predicted change in y for one unit change in x, given the other explanatory variables in the model.
13. Which of the following is a way that the Internet of Things affects business analytics?
    1. It allows business analytics professionals to access data to reach customers with the right message at the right time
    2. All of the above
    3. It will cause business agencies to focus more on helping clients capture, store, manage, and use data
    4. It allows business analytics professionals to understand what brand touchpoints in the customer journey lead to a purchase
14. A firm's revenue most often represents what kind of variable in a simple linear regression?
    1. Explanatory variable
    2. Differentiated variable.
    3. Outcome variable
    4. Independent variable
15. All of the following are benefits of machine learning for business EXCEPT for:
    1. Action systems
    2. Ability to analyze several patterns at once (shape, color, etc.)
    3. Rapid processes, analysis, and predictions
    4. Massive data input from unlimited resources
16. Which of the following clusters content into a logical structure related to a specific website?
    1. Content consortium
    2. Audience cohort
    3. Content grouping
    4. Audience segmentation
17. All of the following are current applications of artificial intelligence EXCEPT for:
    1. Siri
    2. Pandora
    3. Alexa
    4. Spotify
18. What are IoT devices?
    1. Components of IoT devices that collect data
    2. Computing devices that have the ability to create false data
    3. Components of IoT devices that take in electrical inputs and convert them into physical actions
    4. Computing devices that connect wirelessly to a network
19. How do optimization and prescriptive analytic work together?
    1. They are the same thing
    2. Optimization describes how to get there and prescriptive analytics determines the best outcome
    3. They are unrelated
    4. Optimization determines the best outcome and prescriptive analytics describes how to get there.
20. Which of the following refers to users that are grouped together based on attributes meaningful to the organization?
    1. Profile
    2. Customer base
    3. Segment
    4. Audience
21. Autonomous media buying is what kind of platform?
    1. Graphic Design
    2. Accounting
    3. Marketing
    4. Finance
22. Which of the following means adhering to laws and regulations related to cloud computing?
    1. Cloud governance
    2. Cloud compliance
    3. Cloud policy
    4. Cloud adherence
23. What is an example of app screen measurements?
    1. Number of users visiting each screen of an app
    2. Personal identification information of app screen users
    3. How users reached an app screen
    4. Number of app screens
24. When do Google Analytics Terms of Service permit sending personally identifying information (PII) to Google?
    1. Any time unless the user opts out
    2. When encrypted
    3. Never
    4. In custom campaigns only
25. What level of data analytics is prescriptive analytics?
    1. 2nd level
    2. 4th level
    3. 3rd level
    4. 1st level
26. What is an acquisition?
    1. Gaining a page view
    2. Gaining a click
    3. Gaining a new web user
    4. Gaining a conversion
27. AI is an area of computer science that emphasizes the creation of intelligent machines that work and react like ___.
    1. Machines
    2. Computers
    3. Animals
    4. Humans
28. An algorithm is:
    1. The set of instructions for computer programming
    2. The set of rules for problem-solving using computer programming
    3. A way to sort unstructured data
    4. A form of data preparation
29. What question does prescriptive analysis answer?
    1. How to collect data
    2. How is data gathered
    3. How to clean data
    4. What should we do
30. Which is NOT an industry example from the textbook?
    1. Sports analytics player safety
    2. Sports analytics fan engagement
    3. Telecommunications analytics
    4. Autonomous cars
31. Optimization is what type of tool?
    1. Descriptive analytics
    2. Prescriptive analytics
    3. Diagnostic analytics
    4. Predictive analytics
32. Amazon originally started out as____.
    1. An online delivery service
    2. A movie distributor
    3. A financial tool for large grocery stores like Whole Foods
    4. A cloud platform
33. What is cloud computing?
    1. Using cloud services for computer processing needs
    2. Using local computers to process data for the cloud
    3. Calculating the cost of using the cloud
    4. Using a coworkers computer over the cloud for processing needs
34. Which is NOT a benefit of prescriptive analytics?
    1. Relies on access to relevant data from a range of activities
    2. Enhances customer experience
    3. Provides insight into consumer patterns
    4. Helps to eliminate decision risk
35. Which of the following describes a way to segment users with common characteristics to understand how a segments behavior differs from the entire population of users?
    1. Audience analysis
    2. Cohort analytics
    3. Audience report
    4. Segmentation report
36. A statistical process that relates the business outcome variable, Y, as a linear function of a single business effort variable, X is a:
    1. Simple linear regression
    2. Least squares regression line
    3. Slope
    4. Multiple linear regression
37. An application of artificial intelligence that allows systems to automatically learn and improve without actually being programmed to do so is which of the following?
    1. Automation
    2. Machine learning
    3. Deep learning
    4. Swarm intelligence
38. Which of the following is NOT a major competitor of Amazon Web Services?
    1. Microsoft Azure
    2. Google Cloud
    3. Apple iCloud
    4. IBM Cloud
39. Why is prescriptive analytics the most difficult step in business analytics?
    1. Relies on relatively underdeveloped algorithms
    2. Difficult to apply to real business scenarios
    3. Requires knowledge from prior business analytics steps
    4. Requires optimization techniques that are difficult to understand or implement
40. What is the Internet of Things?
    1. All of the things on the internet
    2. Big Data stored in information bases on the internet
    3. The network of devices that contain embedded technology to share and exchange data with other devices*
    4. The software components of a computer that allows it to connect to the internet