Question: ' What does CTR stand for? (O Count towards rate (J Choose the right O Click-through ratio () Click-through rate Which audience criteria has driven

' What does CTR stand for? (O Count towards rate (J Choose the right O Click-through ratio () Click-through rate Which audience criteria has driven the evolution of the many different kinds of publications, TV and radio content, and digital media choices consumed today? (J Demographics (J Psychographics (J Consumer behavior (J All of the above u Publishers create content to serve the needs of their second most important customerthe audiencein order to keep that audience engaged enough to serve the needs of their MOST important customerthe (0 Advertisers () Government (J Media associations () None of the above u How has audience segmentation benefited advertisers? (O Messages can appeal to more people. (J Messages can reach more people. () Audience segmentation has not benefited advertisers. (J Messages are more targeted. Advertisers are looking for a way to reach their specific target audience with messages delivering the highest impact at the lowest possible (J Resolution O Quality (J word count O Cost u Which form of media provides the most precise and accurate measurement? (J Radio O Print O Digital O Television n Advertisers often track TV ratings by surveying preselected households as a . () Representative sample (J Representative household (J Random sample (J None of the above

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