Question: What does IBM do to make sure their RM programs alien with customer needs? What does Telstra do to make sure their RM programs alien

  1. What does IBM do to make sure their RM programs alien with customer needs?
  2. What does Telstra do to make sure their RM programs alien with customer needs?
  3. The fundamental marketing problems or the Four 4

Principles: product, price, place and promotion have previously been discussed many times. Once again identify each of the 4 principles and provide the recommended solution .

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