Question: What does it mean by product differentiation? How can enterprises market their products different from similar products offered by competitors? What roles do you think

What does it mean by product differentiation? How can enterprises market their products

different from similar products offered by competitors?

What roles do you think information technology and information systems play in differentiating products? Substantiate your answer with explanations and examples.

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Product differentiation refers to the process of distinguishing a product from its competitors in the marketplace by highlighting unique features benefits or attributes that set it apart This strategy ... View full answer

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