What does it mean by product differentiation? How can enterprises market their products different from similar products

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What does it mean by product differentiation? How can enterprises market their products

different from similar products offered by competitors?

What roles do you think information technology and information systems play in differentiating products? Substantiate your answer with explanations and examples.

Related Book For answer-question

International Marketing And Export Management

ISBN: 9781292016924

8th Edition

Authors: Gerald Albaum , Alexander Josiassen , Edwin Duerr

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Posted Date: Mar 14, 2024 02:49 AM

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What does it mean by product differentiation? How can enterprises market their products different from similar products

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International Marketing And Export Management

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