What does it mean to $$be there$$ as an essential strategy?Being in mobile spaces when people are searchingGetting enough shelf space in storesPutting out enough adsCreating a cult followingBookmark question for laterWhat must a brand do for I$-$want$-$to$-$buy moments when it comes to the $$be useful$$ strategy?Enable the ability to deliver products to a consumer$$s doorstep.Encourage consumers to make it into stores.Educate consumers on what it is they actually want.Empower consumers to purchase in whatever way best suits their needs.Bookmark question for laterWhen are consumers open to the influence of marketing messages?Never, which is why marketing messages must be subtle yet constant.When a consumer turns to a device to take action on what they want.Always, which is why a brand needs to inundate consumers with their message.When a consumer is browsing, an act that the average consumer does daily.