What does Offshoot need to assemble $($e$.$g$.,$ research and documents$)$ to make the most effective presentation on what the buyer wants to achieve?

The buyer should research the availability of high$-$grade cinnamon. This information would determine if alternatives are available and at what price.

The buyer should consult with industry experts about the government mandate, subsidy, and FDA requirements.

The buyer should consider researching the quality of the cinnamon. For example, what quality standards does Mahek Masala follow?

The buyer should complete research to determine whether the product is unique or research suggests that the product is common and alternative markets exist, then they would gain leverage over the seller.

The buyer should conduct research to determine the cinnamon$$s shelf life. Such research could uncover the cinnamon$$s three$-$week shelf life. The buyer could use time$/$schedule as an advantage over the seller.