Question: What does SWOT stand for? Which characteristics (S, W, O, and/or T) relate to a firm's internal environment and which characteristics (again, S, W, O,

What does SWOT stand for? Which characteristics (S, W, O, and/or T) relate to a firm's internal environment and which characteristics (again, S, W, O, and/or T) relate to a firm's external environment? Apply the model to a well-known company.

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