What does target marketing involve?

Selecting the largest market possible

Concentrating marketing efforts on one or a few key markets most likely to buy your product.

Focusing on anybody that may purchase the product

Selecting only one market to reach

The use of demographic information only

1 point

What is market segmentation?

Dividing people into common groups based on Zip Code.

Grouping products into distinct categories based on their historical sales levels

Creating segments based on the five income levels

Dividing your store (market) in separate areas for each kind of product that you sell

Identifying and grouping potential customers by geographic, demographic, and psychographic attributes according to common characteristics and needs

1 point

Marketing strategy is most successful when it has:

an internal focus

an accounting focus

a printed marketing document

a customer orientation

a bonus program in place