Question: What does the attraction effect describe? A . The compensation of negative features by positive ones in a decision - making process. B . The
What does the attraction effect describe?
A The compensation of negative features by positive ones in a decisionmaking process.
B The tendency to reject options that are extreme on some attributes.
C The process of evaluating multiple brands based on overall impressions.
D The increase in attractiveness of a dominant brand when an inferior brand is added to the consideration set.
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