Question: . What does the Brand Development Index ( BDI ) measure? a ) The total number of sales for a brand across all markets b

.What does the Brand Development Index (BDI) measure?
a) The total number of sales for a brand across all markets
b) The strength of the overall category in a specific market
c) The relative performance of a brand in a specific market compared to its national average
d) The cost-efficiency of media in reaching a specific audience

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