Question: What does the criteria accessible mean regarding market segments? Multiple Choice Marketers must be able to reach and serve the segment. Segments must be large
What does the criteria accessible mean regarding market segments?
Multiple Choice
Marketers must be able to reach and serve the segment.
Segments must be large enough for the firm to make a profit by serving them.
Marketers should develop strategies that can attract a market to its products.
The size and purchasing power of the segment should be clearly identified.
Markets should be clearly identified with appropriate strategies developed for each.
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