Question: What does the IKEA effect tell us about consumers? Consumers prefer products that come pre - made by the manufacturer. Consumers pay more for products
What does the IKEA effect tell us about consumers?
Consumers prefer products that come premade by the manufacturer.
Consumers pay more for products that require little assembly effort.
Consumers place a disproportionate amount of value on products they have to partially assemble.
Consumers prefer cheap disposable products.
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