Question: What does the internal analysis in a SWOT analysis primarily focus on ? Opportunities and threats in the external environment Market trends and consumer preferences

What does the internal analysis in a SWOT analysis primarily focus on?
Opportunities and threats in the external environment
Market trends and consumer preferences
Assets, knowledge, and skills of competitors
Strengths and weaknesses within the retailer's organization
What does the internal analysis in a SWOT analysis primarily focus

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